The Idea
A spec study for Ultra Violette, the Australian brand that turned sunscreen into skincare people look forward to wearing. We stripped it back to texture, touch, and light, focusing on the slow, sensory moments of application and the way skin looks afterward: dewy, healthy, and alive. The product would be the hero, and the skin its proof.

The Execution
Shot in studio with two models, we paired close, tactile portraiture of the cream being applied with clean, sculptural product stills. Soft, directional light let us chase texture and glow, from the swirl of formula on a fingertip to the finish on cheekbones and shoulders. The edit stayed warm and restrained, letting skin read as skin, polished but never over-retouched.